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Past event summary

Content Experts in a Digital Era

About the event

Content in today’s digital world is a powerful tool. Combined with the right visuals – content can tell a story about your brand and product, as well as educate and connect instantly with your target audience.

Our webinar had professionals specialising in various industries that understand the importance of creating fresh and effective content for a business, along with visuals to engage customers and improve business performance. Attendees got expert recommendations on how to create, repurpose, as well as generate and convert leads with high-quality content and design.

Topics included:

  • The idea of digital transformation
  • Importance of good content
  • How to communicate better through clear visuals
  • Digitalisation and efficiency
  • How to combine expertise of content creators with digital design

Event details


Online. Upon registration, you will receive details on how to join the webinar.


11:00am - 12:00pm, 18 Aug 2020

Exclusive for DMCC Members





Febin supports leading listed and unlisted companies, developing annual and sustainability reports. He is responsible for implementing best practice methods across content, design, and production for Middle Eastern clients. He also oversees the project team to ensure that clients receive best-in-class communications solutions in terms of creative and digital point of view.

He joined Instinctif Partners’ MENA team in 2015 and has worked with leading listed entities in the GCC such as Almarai, Mobily, RAKBANK, Al Rajhi Bank, Bank Albilad and DFM.





Having more than 18 years of experience in regional advertising, branding and tech innovations, he started his career from (Saatchi & Saatchi Worldwide & Brand Union) and founded LAVA Brands in 2010. Being an Evangelist in developing brands and bring digital transformations to conventional business operations, he has experienced with major global brands that include City Bank, Zain, Kingdom Holding, Western Union & P&G and has give the image to brands such as Al Hilal Bank, Al Maabar, ADIB, & Emirates Development Bank to name a few.

In 2010, Joe co-founded the MENA Design Research Center in Lebanon and it became one of the region‘s few institutions that focus on Design as a multidisciplinary tool for development and research. In 2012, the center initiated and organized the first Beirut Design Week, which set a new standard for Beirut as the Design Capital of the Middle East & North Africa. Born in Lebanon, Joe has a BA Degree in International Business Management and Fine Arts. He came to Dubai after having lived in Riyadh and Beirut. Heading a new era design and technology house in Dubai, his focus is to develop breakthrough tech innovations/systems to enhance the business's performance.

Moving on to his strategic vision, in 2017, Joe startup a new venture in innovation & technology field called Happytenant with a vision of providing ease of use and bring efficiency in daily chores of the biggest industry of real estate and property management.




Pablo is the Head of the Content and Creative team at Instinctif Partners. He has over 20 years of international experience in real estate consultation, business development and integrated communications. Pablo has also worked in PR and Communications at Equipo Singular S.L. in Madrid, Spain where he specialised in project management, account operations and client servicing.

Pablo has been with Instinctif Partners for 3 years and supervises the annual report processes for various listed entities within the MENA region. He has recently been the account lead for NBK and RAKBANK, while contributing heavily to the development of other annual reports undertaken by the team, including for Al Rajhi Bank, Almarai, Mobily and SEVEN.


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