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Past event summary

SoW Webinar

About the event

Join DMCC in partnership with experts from the World Diamond Council (WDC) for an informative webinar on the new updates to the System of Warranties (SoW) guidelines.

A voluntary system of industry self-regulation created to support and strengthen the Kimberley Process Certification Scheme, discover how you can easily access and comply with the SoW guidelines on the WDC website, as well as how your diamond business can benefit.


Key topics include:

  • About the World Diamond Council
  • Creation of the SoW by the WDC and the revised system
  • Why did the WDC revise the SoW?
  • SoW History: what changed in 16 years?
  • The SoW today
  • SoW toolkit and guidelines

Event details


Online. Upon registration, you will receive details on how to join the webinar.


11:00am - 12:00pm, 18 Jan 2022





Elodie Daguzan is Executive Director of the World Diamond Council (WDC), the association charged with representing the diamond and jewellery sectors in the Kimberley Process, which is the international forum dedicated to eradicating conflict diamonds from the worldwide trade. She was appointed to the position in January 2020.

A French native, Ms Daguzan is a more-than-20-year veteran of the diamond industry, having filled a variety of roles in various sectors of the value chain. Over this period, she held positions at several of the most prestigious high-end jewellery brands, and for the eight years before joining WDC had been Head of Communications and Industry Relations at Rubel & Ménasché, a Paris-based diamond trading company. There she was charged with educating the company’s clients about industry supply-chain developments, from mine to retail.

Starting in 2017, Ms Daguzan represented the company in the WDC Rubel & Ménasché, serving as an active member of the Kimberley Process Task Force, and also of the Communications, Membership and Strategic Planning committees.

A graduate of the Paris-Sorbonne, from which she received a degree in archaeology in 2000, Ms Daguzan is additionally a certified gemologist, having studied at the National Institute of Gemology in Paris and the Gemological Institute of America (GIA) in New York, from which she was awarded a Graduate Diamonds Diploma in 2004.




Dr Martin Leake is a Special Advisor for Precious Stones at DMCC. Appointed to the position in June 2018, Martin is responsible for expanding and diversifying DMCC’s Precious Stone portfolio and helping Dubai grow into the world’s number one diamond-trading hub.

As Company Secretary of the Dubai Diamond Exchange (DDE), Martin focuses on driving trade through the Exchange by forging, and strengthening commercial partnerships with stakeholders across the diamond industry, to improve governance, compliance and responsible sourcing. He also chairs the organising committee for DMCC’s flagship diamond event, the Dubai Diamond Conference (DDC).

With over 15 years of experience in marketing both rough and polished diamonds, Martin is an expert on the economics of diamond mining, and an internationally recognised exploration geologist in gold, diamonds, copper, iron ore and coal.

Prior to joining DMCC, Martin worked with BHP Billiton Diamonds Marketing and Grib Diamonds and has extensive experience in marketing, sales and business development. Across his career, Martin has lived and worked in 10 countries spanning Africa, Europe, Australia North and South America, and the Middle East.

Martin is a Board Member of the World Diamond Council, a member of the Executive Committee of the World Federation of Diamond Bourses (WFDB) and a Certified Six Sigma Black Belt.

He holds a BSc (Hons) in Geology and a PhD in Exploration Geology from the University of Portsmouth in the United Kingdom.

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