Google Analytics revolution is here, and this is not an upgrade; this is a new platform you WANT to use to analyse your web and app traffic.
This webinar with experts from AstroLabs discussed the differences between the old and new Google Analytics platform, the benefits of using GA 4, and how to get started.
Key topics included:
Online. Upon registration, you will receive details on how to join the webinar.
11:00AM - 12:00PM, 02 Mar 2021
HEAD OF PRODUCT - DIGITAL MARKETING
As AstroLab's head of product for digital marketing, Lukas helps individuals and companies in the MENA region to upskill their digital marketing skills. He has over 10 years of experience in the industry both on the agency and in-house side. In his previous roles, he's helped some of the most successful regional companies (such as Souq.com, Al Tayer, Sivvi.com, Landmark group and others) with their performance marketing.
SENIOR MARKETING MANAGER - EVENTS
Samer Merhi is the Senior Marketing Manager of Events at DMCC, the world’s leading Free Zone and Government of Dubai Authority on commodities trade and enterprise.
Joining DMCC in 2012, Samer is responsible for delivering the organisation’s event programme in line with corporate marketing strategy and business objectives.
Technically knowledgeable and professionally qualified, Samer forges strategic relationships with partners around the world to deliver an ever-growing DMCC calendar of events both physical and virtual.
In a career spanning 15 years, Samer has managed some of the region’s largest and high-profile live events and conferences, as well as diplomatic meetings and industry gatherings.