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Past event summary

How Digital Trade will Impact the Global Future of Trade

About the event

Discover how international trade will develop over the coming years

Alibaba, the world’s leading cross-border B2B trade platform, in partnership with DMCC is hosted an exclusive webinar in Mandarin to share the latest insights from DMCC's Future of Trade 2021 report.

The webinar to explored key trends in global trade post-pandemic, with a focus on technology and changing consumer behaviours. 

Topics included:

  • Findings from DMCC's Future of Trade Report 2021
  • Online trade post-pandemic trends
  • DMCC Introduction 

Event details


Online. Upon registration, you will receive details on how to join the webinar.


11:00-11:35am (China - 3:00pm - 3:35pm), 18 Aug 2021


This webinar will be in Mandarin

Keynote speech

Feryal Ahmadi
Chief Operating Officer

Keynote speech

Yu Fei
Senior Category Operation Expert

DMCC Introduction





Feryal Ahmadi

Feryal Ahmadi is the Chief Operating Officer of DMCC, and has been instrumental in securing DMCC’s reputation as the leading authority on international commodities trade and enterprise.

Overseeing its long-term strategic growth plan, Feryal has shaped the corporate governance structure in DMCC, and created marketplaces that increase global trade flows through Dubai.

Feryal manages the wider operations team tasked with developing the Jumeirah Lakes Towers (JLT) business district, and implementing the innovative DMCC Smart and Sustainable District Strategy.

As an official spokesperson, Feryal frequently engages with local and international media on a variety of topics to raise awareness of DMCC, and promote the commercial appeal of Dubai around the world.

As a committee member of Women Empowerment Principles (WEPs) – established by UN Global Compact and UN Women – Feryal leads DMCC’s comprehensive sustainability programme. She also sits on the board of a number of semi-governmental entities in the United Arab Emirates (UAE).

Feryal earned a Bachelor of Science degree in Computer Science from the American University in Sharjah, and an Executive MBA from Harvard University.



Yu Fei

Yu Fei is currently the Head of the consumer industry operation team of Alibaba International.

He has many years of operating experience in the cross-border e-commerce industry, and has fruitful practical skills in digital operations and B2B marketing. With excellent business insights and product-oriented thinking, he is good at data-based product selection to help foreign trade companies improve their operational capabilities, and help their products and brands go abroad and grow into a global enterprise.

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