Past event summary
Building B2B Marketing Strategy for 2021
About the event
An exclusive webinar for members designed to give advice on how businesses can succeed in the digital-first world. The expert from our partner Astrolabs shared sample marketing strategies that can be adapted and implemented to work for our members' businesses.
Examples of successful marketing funnels, tips to find out which digital channels to focus on, successful campaigns, and much more were discussed!
Key topics include:
- B2B Strategies for 2021
- Why build a content flywheel
- How to automate part of your process
- How to make LinkedIn your most successful channel
Event details
Where
Online. Upon registration, you will receive details on how to join the webinar.
When
11:00am - 12:00pm, 02 Feb 2021
Speaker
LUKAS KREJCA
HEAD OF PRODUCT - DIGITAL MARKETING
ASTROLABS
As AstroLab's head of product for digital marketing, Lukas helps individuals and companies in the MENA region to upskill their digital marketing skills. He has over 10 years of experience in the industry both on the agency and in-house side. In his previous roles, he's helped some of the most successful regional companies (such as Souq.com, Al Tayer, Sivvi.com, Landmark group and others) with their performance marketing.
Webinar Facilitator
SAMER MERHI
SENIOR MARKETING MANAGER - EVENTS
DMCC
Samer Merhi is the Senior Marketing Manager of Events at DMCC, the world’s leading Free Zone and Government of Dubai Authority on commodities trade and enterprise.
Joining DMCC in 2012, Samer is responsible for delivering the organisation’s event programme in line with corporate marketing strategy and business objectives.
Technically knowledgeable and professionally qualified, Samer forges strategic relationships with partners around the world to deliver an ever-growing DMCC calendar of events both physical and virtual.
In a career spanning 15 years, Samer has managed some of the region’s largest and high-profile live events and conferences, as well as diplomatic meetings and industry gatherings.