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Past event summary

Aligning Marketing and Sales to Meet Today’s Challenges

About the event

Why is alignment between your marketing and sales team critical and how can you achieve it? Join our webinar with experts from MBLM Dubai to discover the importance, the challenges and most of all the solutions your business can implement for effective communication!

Topics include: 

  • Empowering sales teams to understand and execute marketing communications
  • Structuring marketing efforts for sales teams to more effectively engage with prospects
  • Organisation and control of marketing materials
  • Helping sales teams visualise product value for prospects
  • Creating tailored messaging to guide prospects and sales journeys
  • Real life examples of sales-marketing alignment in action


Event details


Online. Upon registration, you will receive details on how to join the webinar.


11:00am - 12:00pm, 22 Jun 2020

Exclusive for DMCC Members





Ashwin is a strategic thinker (and do-er) with a passion for, and expertise in, brand communications. Having lived on three continents, he lends his global understanding and adaptability to working with diverse groups of stakeholders.

As an associate director at MBLM, Ashwin leads projects for clients across an array of industries from technology and industrial services to investment and healthcare, using his expertise in managing brand building, technology-led activations, and content-led marketing. He consults clients on perception, communication and messaging challenges. His MBLM clients include CommScope, TechnipFMC, Mantrac, Hill-Rom, ADNOC, DMCC, and TECOM Group.

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